What a whirlwind 2 days! I can honestly say this project was one of the best experiences of my career. Agency Mekanism reached out with a once in a lifetime opportunity to shoot a brand partnership between Cupcake Vineyards and the smash Netflix TV show “Love is Blind”. I’ve always loved shooting lifestyle campaigns but when a celebrity decides to lend their name to a wine brand, the stakes are high. The partnership promises not just a product, but an experience wrapped in allure and star power. I packed up the gear and headed of the TV studio in Los Angeles.

The shoot started with palpable excitement and anticipation. Our goal was to craft a visual narrative that seamlessly merged the show’s visual style with the sophistication of the wine. The concept was to create images that felt both aspirational and accessible, capturing the essence of a luxurious lifestyle that the wine represents.

Every shot needed to exemplify both the celebrity’s charisma and the wine’s luxurious appeal. The result is a series of images that not only highlights the product but also tells a compelling story of attraction, elegance, and enjoyment.

The shoot was a resounding success, yielding a collection of stunning visuals that will undoubtedly elevate the brand’s image. Thank you to the team at Mekanism and Netflix or their incredible work. Please check out the gallery below.