2024 marks the 75th Anniversary of NORMS restaurant. This beloved SoCal diner has been serving up classics like Steak and Eggs, the Bigger Better Breakfast, Milkshakes, French Toast, and perhaps their most famous, Hotcakes, with an original recipe that dates back to 1949.
I was so excited when producer Joe Russell reached out with a lifestyle shoot for this legendary Los Angeles chain of restaurants! NORMS was looking to attract a new/younger generation of patrons. I shot stills alongside a film crew producing 3 TV spots. Time is always of the essence but tandem shoots like this present unique since talent and sets are being shared with slightly different objectives in mind! Please check out the gallery below to see the results!
Stephen Lewis is a lifestyle, product and food photographer/director working in Los Angeles and Santa Barbara, CA.
Please email stephen@slpictures.com with inquiries.